Configuring Branding Policies

The branding policies let you brand your outgoing or incoming messages with a header and/or footer. When a message matches the pattern of a branding policy, the branding content specified in the policy is dynamically appended to the body of the message. The message can be in HTML or plaintext.

Branding policies provide an effective means of communicating a standard message with ZixGateway Inbound and outbound messages. Some examples of the many ways you can use branding:

ZixGateway Branding

Outbound branding (messages from your company): Apply a standard corporate branding, announce an email privacy policy, reinforce a relationship with a partner, advertise a product or service, announce a special promotion, or notify recipients of an upcoming event.
Inbound branding (messages to your users): Remind employees of corporate communication policies, provide a Web link to report spam or inappropriate correspondence, announce internal events, and provide legal disclaimers.

ZixGateway Inbound Branding

Outbound branding (messages to your users): Remind employees of corporate communication policies, provide a Web link to report spam or inappropriate correspondence, announce internal events, and provide legal disclaimers.
Inbound branding (messages from your company): Inbound branding is not necessary for ZixGateway Inbound.

Branding patterns have selections for Policy Triggers and Send Options. The Policy Trigger allows you to apply branding to any or all of outbound messages, plaintext inbound messages, encrypted inbound messages, or ZixDirect replies. The Send Options options enable branding to be added to messages that originated with the Send button. If users have the ZixSelect Encrypt & Send and ZixSelect Send Unencrypted buttons on their Outlook toolbar, branding can be applied to messages sent with these buttons.

A few guidelines:

A header is positioned immediately below the <body> tag. The footer will appear immediately before the </body> tag.
HTML is the default format and is used most frequently because it permits sophisticated graphics for items like company logos.
An image file can not be added by using the Browse button. It must be referenced in the HTML fragment by its full URL.
A similar message in plaintext (without graphics and special fonts and styling) should be used as backup. Most email applications will read the HTML version of your branding message. If they do not read HTML, they default to your plaintext branding message.

More Information